5 Financial Metrics Every Startup Should Track
There are approximately ten thousand metrics you could track for your startup. Dashboards full of charts, weekly reports …
Gain a deep understanding of your business drivers in a fraction of the time, using a simple platform that eliminates the need for expensive experts.
Are these numbers even right? Hours lost to broken formulas and version control chaos leave you second-guessing every projection.
$5,000-$15,000 for a financial model that's outdated the moment your business changes. The budget pressure is real.
Financial jargon, endless data, and complex terminology make it hard to understand where your business is actually headed.
Don't just forecast your future—understand how to build it. Profitual replaces spreadsheet headaches with an intuitive platform that helps you identify the true drivers of your business. Turn financial confusion into operational clarity, allowing you to optimize your strategy and tell a winning story to investors.
Add your revenue streams, cost drivers, and team structure using simple building blocks. Think about your business, not formulas.
Receive a complete 3-statement model with income statement, balance sheet, and cash flow projections ready to share.
Track actuals against your forecast, understand the health of your business, and make confident decisions backed by real data.
Link QuickBooks or Xero in one click. We automatically import your historical data securely to enhance your forecasts.
Built by finance professionals who've created hundreds of financial models for startups and SMBs.
Complete income statement, balance sheet, and cash flow projections that tie together automatically.
Model best-case, base-case, and worst-case scenarios to prepare for whatever comes next.
Weekly and monthly reports delivered to your inbox with key metrics and variance analysis.
Know exactly how long your cash will last and when you'll need to raise your next round.
See how changes to your assumptions ripple through your entire forecast. Understand your business drivers at a glance.
Automatic calculation of key metrics and benchmarks so you can see where you stand against industry standards.
See how we stack up against the alternatives.
| Profitual | Spreadsheets | Consultants | |
|---|---|---|---|
| Time to first forecast | 15 minutes | Days to weeks | 2-4 weeks |
| Cost | $50-80/mo | Free | $5,000-15,000 |
| Finance expertise required | None | High | None |
| Easy to update | |||
| Accounting integration | |||
| Automated reports | |||
| Scenario planning | |||
| Investor-ready output |
"We decided to build a relationship with Profitual because of the quality of their team, the time and effort they put into building robust, realistic early-stage models, their benchmarking data, and their focus on investment readiness."
"Profitual's trusted advisors and user-friendly platform have streamlined our operations, enhanced fundraising efforts, and provided the expert financial guidance we needed to scale. I highly recommend Profitual to any startup seeking to thrive."
"Working with the Profitual platform has been a game-changer for our business. It provided us with the tools and clarity to strengthen our financial forecast, giving us the confidence we needed as we prepared for our due diligence process with investors."
See how businesses like yours use Profitual to transform their financial operations.
Medreddie built investor-ready forecasts in minutes—at a fraction of the cost of hiring an accountant—and demonstrated financial clarity that helped secure their funding.
Climative added strategic financial insight to their existing accounting systems, enabling leadership clarity for high-impact, real-time business decisions.
Join our free live sessions to master financial forecasting, valuations, and metrics for your startup.
Demystify financial forecasting by shifting the focus from "number-crunching" to strategic storytelling. Learn to build a model that validates your business and impresses investors.
Register FreeMove beyond guesswork to explore methodologies used by professional investors. Compare DCF, Berkus Method, and learn how valuations are actually negotiated.
Register FreeIdentify the metrics that dictate startup survival and scalability—from cash runway to Burn Multiples and Net Revenue Retention.
Register FreeSee Profitual in action! Watch us build a professional, investor-ready three-statement forecast using our intuitive building blocks—no spreadsheets or CPAs needed.
Register FreeThere are approximately ten thousand metrics you could track for your startup. Dashboards full of charts, weekly reports …
If you’ve ever pitched to investors or prepared for a board meeting, you’ve probably heard the term …
Runway is the single most important number for any startup that isn’t yet profitable. It tells you how long you …
Choose the plan that fits your needs. Prices in USD.
Build financial forecasts with ease
Stay on top of your business performance
Complete forecasting and reporting solution
Everything you need to know about Profitual.
No. Profitual is designed for non-finance people. You describe your business using simple building blocks—revenue streams, costs, team—and we handle all the financial modeling automatically. No formulas, no accounting knowledge required.
Most users create their first forecast in under 15 minutes. If you connect your QuickBooks or Xero account, we'll automatically import your historical data to get you started even faster.
We currently integrate with QuickBooks Online and Xero. Your data syncs automatically every day, so your reports and analysis are always up to date.
Yes! You can export your complete 3-statement model to Excel anytime. This is perfect for sharing with investors, board members, or your accountant who prefer working in spreadsheets.
Absolutely. We use 256-bit encryption for all data in transit and at rest. Our accounting integrations use read-only access—we can never modify your books. We follow industry best practices for data security.
Consultants typically charge $5,000-$15,000 for a financial model that's outdated the moment your business changes. With Profitual, you own your model—update it anytime, run scenarios instantly, and get automated reports. All for a fraction of the cost.
Everything. You get full access to all features for 30 days, no credit card required. Build forecasts, connect your accounting software, generate reports—try it all before you decide.
Yes—and it's free. All plans include unlimited user seats, so you can invite your co-founders, advisors, or board members without paying extra.
Join 500+ businesses who've ditched spreadsheets for something better.
Free 30-day trial. No credit card required. Cancel anytime.