Free Webinar Financial Forecasting for Startups — Feb 5th, 2:00 PM EST Register →
Trusted by 500+ businesses

Strategic Finance for Non-Finance People

Gain a deep understanding of your business drivers in a fraction of the time, using a simple platform that eliminates the need for expensive experts.

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Zero Finance experience required
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500+ Businesses trust Profitual

Trusted by forward-thinking companies

Partnered with leading accelerators

Financial forecasting shouldn't feel like this

Skeptical

Are these numbers even right? Hours lost to broken formulas and version control chaos leave you second-guessing every projection.

Strained

$5,000-$15,000 for a financial model that's outdated the moment your business changes. The budget pressure is real.

Overwhelmed

Financial jargon, endless data, and complex terminology make it hard to understand where your business is actually headed.

There's a better way

Don't just forecast your future—understand how to build it. Profitual replaces spreadsheet headaches with an intuitive platform that helps you identify the true drivers of your business. Turn financial confusion into operational clarity, allowing you to optimize your strategy and tell a winning story to investors.

How it works

1

Build your model

Add your revenue streams, cost drivers, and team structure using simple building blocks. Think about your business, not formulas.

Revenue Stream New
SaaS Subscriptions
Recurring
$49
+15%
2

Get your forecast

Receive a complete 3-statement model with income statement, balance sheet, and cash flow projections ready to share.

Financial Forecast 2025-2027
Revenue $240,000
COGS $96,000
Operating Exp $84,000
Net Income $60,000
3

Analyze your performance

Track actuals against your forecast, understand the health of your business, and make confident decisions backed by real data.

Revenue $125K
+4%
vs $120K forecast
Expenses $82K
-2%
vs $84K forecast
4

Connect your books

Link QuickBooks or Xero in one click. We automatically import your historical data securely to enhance your forecasts.

QuickBooks Xero

Everything you need to forecast with confidence

Built by finance professionals who've created hundreds of financial models for startups and SMBs.

3-Statement Model

Complete income statement, balance sheet, and cash flow projections that tie together automatically.

Scenario Planning

Model best-case, base-case, and worst-case scenarios to prepare for whatever comes next.

Automated Reports

Weekly and monthly reports delivered to your inbox with key metrics and variance analysis.

Runway Calculator

Know exactly how long your cash will last and when you'll need to raise your next round.

Clear Insights

See how changes to your assumptions ripple through your entire forecast. Understand your business drivers at a glance.

Key Metrics

Automatic calculation of key metrics and benchmarks so you can see where you stand against industry standards.

Why Profitual?

See how we stack up against the alternatives.

Spreadsheets Consultants
Time to first forecast 15 minutes Days to weeks 2-4 weeks
Cost $50-80/mo Free $5,000-15,000
Finance expertise required None High None
Easy to update
Accounting integration
Automated reports
Scenario planning Manual Extra cost
Investor-ready output Maybe

What our customers say

"We decided to build a relationship with Profitual because of the quality of their team, the time and effort they put into building robust, realistic early-stage models, their benchmarking data, and their focus on investment readiness."

Matt George Director, Axis Sales Accelerator

"Profitual's trusted advisors and user-friendly platform have streamlined our operations, enhanced fundraising efforts, and provided the expert financial guidance we needed to scale. I highly recommend Profitual to any startup seeking to thrive."

Kara LeBlanc CEO, MedReddie

"Working with the Profitual platform has been a game-changer for our business. It provided us with the tools and clarity to strengthen our financial forecast, giving us the confidence we needed as we prepared for our due diligence process with investors."

Pascale Michaud PhD CEO, AgroGene Solutions

Real results from real companies

See how businesses like yours use Profitual to transform their financial operations.

$782k Raised

From Zero Finance Function to Funded

Medreddie built investor-ready forecasts in minutes—at a fraction of the cost of hiring an accountant—and demonstrated financial clarity that helped secure their funding.

Real-time Decisions

When Accounting Isn't Enough

Climative added strategic financial insight to their existing accounting systems, enabling leadership clarity for high-impact, real-time business decisions.

Upcoming Webinars

Join our free live sessions to master financial forecasting, valuations, and metrics for your startup.

Feb 19
2:00 - 2:45 PM EST

Startup Valuations

Move beyond guesswork to explore methodologies used by professional investors. Compare DCF, Berkus Method, and learn how valuations are actually negotiated.

Register Free
Mar 10
2:00 - 2:45 PM EST

Financial Metrics & Benchmarks

Identify the metrics that dictate startup survival and scalability—from cash runway to Burn Multiples and Net Revenue Retention.

Register Free
Mar 24
2:00 - 2:45 PM EST

Build a Financial Forecast in 15 Minutes

See Profitual in action! Watch us build a professional, investor-ready three-statement forecast using our intuitive building blocks—no spreadsheets or CPAs needed.

Register Free

Simple, transparent pricing

Choose the plan that fits your needs. Prices in USD.

Monthly Annual Save 2 months
Forecasting
$50 /month

Build financial forecasts with ease

  • Building block approach to forecasting
  • 3-statement financial model
  • Multiple scenarios
  • Revenue & expense templates
  • Team planning with salary data
  • Export to Excel
Start Free Trial
Reporting & Analysis
$50 /month

Stay on top of your business performance

  • Daily QuickBooks & Xero sync
  • Weekly AR/AP email reports
  • Monthly AI-assisted analysis
  • Industry benchmarking
  • Variance analysis
  • Key insights and alerts
Start Free Trial
Unlimited user seats included
30-day free trial, no credit card required
$279k+ in partner perks for startups

Frequently asked questions

Everything you need to know about Profitual.

No. Profitual is designed for non-finance people. You describe your business using simple building blocks—revenue streams, costs, team—and we handle all the financial modeling automatically. No formulas, no accounting knowledge required.

Most users create their first forecast in under 15 minutes. If you connect your QuickBooks or Xero account, we'll automatically import your historical data to get you started even faster.

We currently integrate with QuickBooks Online and Xero. Your data syncs automatically every day, so your reports and analysis are always up to date.

Yes! You can export your complete 3-statement model to Excel anytime. This is perfect for sharing with investors, board members, or your accountant who prefer working in spreadsheets.

Absolutely. We use 256-bit encryption for all data in transit and at rest. Our accounting integrations use read-only access—we can never modify your books. We follow industry best practices for data security.

Consultants typically charge $5,000-$15,000 for a financial model that's outdated the moment your business changes. With Profitual, you own your model—update it anytime, run scenarios instantly, and get automated reports. All for a fraction of the cost.

Everything. You get full access to all features for 30 days, no credit card required. Build forecasts, connect your accounting software, generate reports—try it all before you decide.

Yes—and it's free. All plans include unlimited user seats, so you can invite your co-founders, advisors, or board members without paying extra.

Ready to forecast smarter?

Join 500+ businesses who've ditched spreadsheets for something better.

Free 30-day trial. No credit card required. Cancel anytime.