Know how your business is doing. Every single day.
Connect QuickBooks, Xero, or Sage and Profitual reads your books overnight. Every morning: what changed, why it changed, and what it means, in plain words, not spreadsheets.
Limited time · annual plan perk
Go annual for a free expert model review, plus a free hat
A one-on-one with a senior finance pro and a premium embroidered cap, free with a one-year plan.
500+ businesses trust Profitual
Live Analysis
While you slept, your books were analyzed.
Overnight, Profitual pulls the latest from QuickBooks, Xero, or Sage and compares it to your plan. By morning there's a short briefing in your inbox or Slack: what changed, why it changed, and whether it matters, sorted by urgency and written in plain words.
- Sales, spending, cash, who owes you, who you owe
- Urgency levels, so the important thing reads first
- Delivered to email and Slack
This morning · Needs attention
Unpaid invoices over 60 days jumped 42%
Two invoices totaling $34.2k crossed the 60-day mark overnight. One of these customers has paid late twice before. Worth a follow-up.
This morning · Good news
Sales are running ahead of plan
April revenue is tracking 6.2% ahead with a week to go, the strongest week since January.
This morning · Watch
Software spending is up $2.1k this week
Three new subscriptions appeared this week. Want a list, with anything that overlaps what you already pay for?
Live events · Upcoming webinars
Free, 45-minute sessions on finance fundamentals.
How to build a Financial Forecast in 15 minutes
Skip the spreadsheet. See how Profitual builds an investor-ready three-statement forecast from plain-English assumptions in 15 minutes.
Financial Metrics & Benchmarks for Start-ups
Which metrics matter at each stage, from runway and traction to Burn Multiple and NRR, and how to prioritize them before your next round.
RegisterMarketing · April
Planned $12,000 · Actual $18,400
- Conference booth +$4,200
- Search ads +$1,800
- Design contractor +$400 · within plan
The invoice behind it
INV-2210 · SaaStr booth deposit · $4,200
Paid Apr 14 · not in the original plan
What changed
When a number's off, see exactly why.
Spending came in over plan? Profitual walks you from the total, to the line that moved, to the exact invoices behind it. No pivot tables, no calling your bookkeeper. The answer is three clicks deep, at most.
Andy · Your AI CFO
Ask anything. Front to back.
Andy is your window into the numbers. Ask why margins moved, what a hire does to cash, or how this quarter compares to last. Andy checks your books and gives you a clear answer, with the math behind it.
- Payroll flat at $38.5k
- SaaS spend −$3.1k (canceled 2 tools)
- Revenue +$1.3k from Q2 deals closing
At this pace, runway extends to Q1 2027.
Reports
The numbers arrive before the meeting.
Daily and weekly reports assemble themselves from your live numbers, with a written summary on top, not just charts. They land in your inbox or Slack on schedule, ready to forward to your board, your bank, or your business partner.
Weekly cash update
Every Friday · email + Slack
Monthly board pack
First Monday · PDF with written commentary
Morning briefing
Every day · what changed and why
Benchmarking
See how you stack up.
Margins, growth, spending: your numbers, side by side with businesses like yours. Know what "good" looks like before your board, your bank, or your buyer asks.
Gross margin
68%
Revenue growth
+14%
Software spend
7.9%
One honest forecast powers it all.
Every briefing, answer, report, and benchmark is measured against a plan built with the Building Block Method. You describe the business in blocks you recognize (what you sell, what it costs, who you hire), and the full financial picture assembles itself.
How the Building Block Method works →Same platform. Your way in.
The pitch gets sharper when it's aimed at you. Pick the lane that fits, and we'll show you the version of Profitual built for it.
Investor-ready projections in minutes.
Projections investors trust, without spreadsheets or consultants, kept live against your books while you close the round.
Explore startupsRun the business you've already built.
A daily read on your books, cash you can see months ahead, and hiring plans that tie to cash, without a full finance team.
Explore small businessesTeach business thinking, not spreadsheets.
Give students hands-on experience with the same forecasting tool 500+ founders and operators rely on.
Explore educationConnects to the tools you already use.
QuickBooks, Xero, and Sage for accounting. Slack for Smart Alerts. Canva for board decks. Stripe, HubSpot, and Rippling coming soon.
QuickBooks 
Slack 
Do it yourself, hire it out, or Profitual.
| What you get | Profitual | DIY spreadsheets | Fractional CFO |
|---|---|---|---|
| Daily read on your books | ✓ | — | — |
| What-changed answers, down to the invoice | ✓ | — | — |
| AI analysis of your numbers | ✓ | — | — |
| Reports on a schedule | ✓ | — | — |
| Benchmarks against businesses like yours | ✓ | — | Sometimes |
| Reads your books automatically | ✓ | — | Manual |
| Test a decision before you make it | ✓ | Manual | Extra cost |
| Time to your first insight | 15 minutes | Days to weeks | 2–4 weeks |
| Cost | $49–349/mo | Free | $3–8k/mo |
Pricing that grows with you.
Andy is included in every plan, with briefings weekly on Growth and daily on Scale. Every plan starts with a free trial.
Starter
Solo founders & pre-revenue startups
Billed annually · $59/mo monthly
1 user
- 3 scenarios
- Raw Excel export
- 90-day audit log
Growth
Funded startups with a founder and small finance team
Billed annually · $179/mo monthly
3 users
- 20 scenarios
- Excel with live formulas
- 1-year audit log
Scale
Established SMBs & multi-department teams
Billed annually · $399/mo monthly · Custom available
Unlimited users
- Unlimited scenarios
- Unlimited formula Excel exports
- Unlimited audit log history
Need more detail? See the full pricing page →
Results in their own words.
"Quality of their team, effort into building robust, realistic models, benchmarking data, and focus on investment readiness."
Matt George
Director, Axis Sales Accelerator
"Streamlined operations, enhanced fundraising efforts, and provided the expert financial guidance we needed to scale."
Kara LeBlanc
CEO, Medreddie
"A game-changer for our business. The tools and clarity strengthened our forecast and gave us confidence through due diligence."
Pascale Michaud, PhD
CEO, AgroGene Solutions
Sharper thinking on finance.
Guides
Documenting Your Financial Assumptions (And Why It Matters)
Well-documented assumptions make your forecast credible and your investor conversations smoother.
September 18, 2026
Guides
Budget vs. Forecast: What's the Difference and Do You Need Both?
Understanding when to use budgets, forecasts, or both to manage your startup's finances.
September 4, 2026
Startup Finance
Gross Margin Explained: What It Is and Why Investors Care
A clear explanation of gross margin and how to calculate it for different business models.
August 21, 2026
Questions, answered.
The things founders ask before they start a trial.
What is Profitual?
Profitual is Financial Planning & Analysis (FP&A) software for founders and operators. You build a 3-statement forecast (income statement, balance sheet, and cash flow) from simple building blocks like revenue streams, cost drivers, and headcount, then compare scenarios side by side. Andy, an AI CFO, is included in every plan.
Do I need a finance background or spreadsheet skills?
No. Profitual replaces formulas with building blocks that mirror how you already think about the business. Most customers have a first forecast in about 15 minutes, with no spreadsheet or accounting experience required.
Which accounting tools does Profitual integrate with?
QuickBooks Online, Xero, and Sage sync your actuals automatically, so variance analysis and dashboards stay current. Slack delivers Andy's alerts to your team, and Canva pushes financials straight into board decks. Accounting connections are read-only by default.
What does Andy, the AI CFO, actually do?
Andy reads your real books and forecast, answers questions in plain language, and reviews your finances weekly on Growth and daily on Scale to flag anomalies, variances, and cash surprises by email or Slack. Andy can propose changes to your plan, but a human always reviews before anything is written back.
How much does Profitual cost, and is there a free trial?
Plans start at $49/month (billed annually) for Starter, with Growth and Scale tiers adding more users, Smart Alerts, custom dashboards, and benchmarking. Starter and Growth begin with a free 14-day trial. Scale is set up with our sales team.
Is my financial data secure?
Yes. Your data is hosted on Google Cloud in Montreal, Canada, and all traffic runs over TLS. Backend services sit on a private network with no public access. Accounting integrations stay read-only unless you explicitly enable write-back.
Stop wondering how the business is doing.
Connect your books tonight. About fifteen minutes, no spreadsheets. Tomorrow morning you'll know more about your business than you do right now. No credit card.