About Profitual

Our Story

Profitual was born out of a desire to level the playing field for startup founders who are determined to disrupt their industries but lack the financial expertise to navigate the complexities of business growth. We provide innovative, AI-powered financial tools that transform complex data into clear, actionable insights, allowing founders to make confident decisions that fuel their vision.

At Profitual, we’re shaking up the status quo. We believe every startup—regardless of size or financial expertise—deserves the power to break barriers and succeed. We’re not just another financial platform; we’re your partner in defying the odds, equipping you with the insights and tools to master your financial story and push your startup to new heights.

Our mission is simple: to empower startups to take control of their financial destiny. We understand that 90% of startups fail, often due to a lack of financial clarity. That’s why we’ve designed Profitual to be user-friendly and accessible, so you don’t need a finance degree to understand your numbers or impress your investors.

At the core of Profitual are values that reflect our commitment to our users: empowerment, innovation, and disruption. We challenge the status quo, offering solutions that not only simplify financial management but also inspire founders to push boundaries and rethink their approach to business. With Profitual, you’re not just managing your finances—you’re mastering them, with a strategic partner who’s as invested in your success as you are.

Want to chat with our team?

We would love to answer any questions you have about Profitual.

Our Team

Behind Profitual is a group of innovators, strategists, and disruptors who are just as passionate about your startup’s success as you are. Our team brings together a wealth of experience in finance, technology, and entrepreneurship, all driven by a shared mission: to empower founders like you to challenge the norm and turn big ideas into reality. We’re here to guide you every step of the way, with the expertise and dedication to help you master your financial future.

Ray FItzpatrick

CEO & Co-Founder

Sydney Rankin

FinTech Business Lead

Timothy Waye

Intermediate Software Developer

Tim Harrison

Head Software Developer

Craig McLaughlin

CFO

Sabrina Jaffer

Accountant

Mackenzie Storey

Intermediate Full Stack Developer

Our Partners

Supercharge your Financial Models with Profitual

Discover the power of Profitual: Get the funding you need, take control of your growth, and operate your business better.

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