Insights · Startup Finance
Startup Finance
5 articles in this category.
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Startup Finance
Unit Economics Explained: CAC, LTV, and Why They Matter
A plain-English guide to the unit economics metrics investors care about most.
April 17, 2026 · Craig McLaughlin
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Startup Finance
When to Hire Your First Finance Person
Signs it's time to bring in financial expertise, and what to look for when you do.
April 3, 2026 · Craig McLaughlin
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Startup Finance
Cash Flow vs. Profit: Why Profitable Companies Still Fail
Understanding the critical difference between profitability and cash flow can save your business.
March 20, 2026 · Craig McLaughlin
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Startup Finance
5 Financial Metrics Every Startup Should Track
Cut through the noise and focus on the metrics that actually matter for your startup's financial health.
January 9, 2026 · Tim Harrison
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Startup Finance
How to Calculate Your Startup's Runway (And Why It Matters)
Your runway determines how long you can survive. Here's how to calculate it properly and what to do with that number.
November 15, 2024 · Ray Fitzpatrick